Technology keeps impressing us. Virtual reality, initially designed for gaming, has now spread to various industries beyond games. One such industry is real estate. Imagine two situations: one with pictures of a partly finished building, and the other with a fully furnished virtual building. Naturally, people are drawn to the second one because it gives a clearer idea of the outcome. Using VR for real estate can significantly boost profits. Sellers of apartments, factories, restaurants, hotels, and hospitals can showcase their projects through VR, even during construction, attracting more potential buyers. This is a smart marketing strategy known as pre-launch marketing, building excitement and anticipation for the finished buildings.
An interactive experience
Just put on a VR headset, and you’re in the world of amazing 3D tech. You can virtually explore any building you want to buy and even pick a color theme from a virtual inventory. Want to change the furniture or switch wallpapers? No problem. You can also try different floor textures like wood or marble. This interactive experience helps you figure out what you like and can guide you in finding a beautiful place
Types of applications- guided or interactive
In VR, there are two kinds of experiences: guided visits and interactive visits. A guided visit shows you a 3D tour of a place with virtual furnishing. On the other hand, an interactive visit lets you walk around and interact with virtual objects in the space
Augmented reality in the real estate sector
AR offers an incredible experience by showing a virtual tour on an iPad or smartphone without needing a headset. The AR portal is becoming popular because it adds a touch of fantasy. It acts like a virtual doorway placed in real-life locations. When someone enters the portal, they see a clear view of an interesting place, like a virtual living room. It feels like a scene from a fantasy movie, making viewers feel as if they’ve been transported to another world. The room can be rotated and seen from all angles, giving a complete 360° virtual travel experience.
Great advantages
This amazing technology brings many benefits. Firstly, it saves a lot of time for potential buyers, letting them explore options at their convenience. With VR and AR, you can check out places without physically going there, which is helpful when the location is far or traffic is a problem. This makes it easier for sellers to reach a large number of potential buyers quickly.
VR and AR also allow buyers to see and modify their chosen place during construction, enhancing communication between the seller and buyer. This immersive experience benefits both parties.
Building and designing structures like houses, hospitals, hotels, and schools is hard work and can be costly. Marketing these products requires a lot of commitment, energy, time, and money. VR and AR help real estate agents and sellers by providing virtual views of furnished buildings, saving time and energy. This process is also cost-effective. Once the place is complete, it creates widespread publicity, attracting a long list of interested buyers.
Prospects VR and AR
Since COVID-19 changed our lives, healthcare workers suggest reducing physical interactions. AR and VR make this easy without hurting the real estate sector’s profits. Smart glasses, powered by AR and VR technology, are becoming more popular.
In today’s busy world, people are often fighting against time. With work and personal commitments, it’s easy to lose track of time. Many advise working smartly instead of just working hard. AR and VR are ideal for the present and future, saving time, energy, and boosting sales. It’s like working smart and on a budget.
XR Studios working to improve the real estate sector
XR Studios has developed an app that will incorporate VR and AR. Potential buyers will be provided with a 3D virtual tour of the building of interest. People can also use a virtual inventory and make requests based on their preferences. Potential buyers can access the app anytime when they are free and choose a place from the list offered. Such an app will increase customer satisfaction and gain popularity, especially among young people.
