Augmented Reality (AR) is an amazing feature that’s highly sought after in today’s tech world. Many of us might be using AR without even realizing it, like with Snapchat filters. These filters make our experience more interactive and fun. AR is particularly a valuable asset for food brands, allowing brands to showcase their dishes in innovative ways, attracting more customers and improving their experience.
Augmented Reality in restaurants
In restaurants, AR for food works like magic. By scanning a menu barcode with a smartphone, customers can see 3D representations of dishes. This lets them view the food from all angles, helping them decide on size, quantity, and texture before ordering. AR apps on smartphones provide an immersive experience, offering a visual interpretation that’s more memorable than a traditional written menu.
Innovative approach
Seeing pictures of food in 3D is much easier for people than reading a menu. This makes the food brand stand out and be more memorable. A successful restaurant isn’t just about the food and drinks; the atmosphere is important too. Adding virtual food enhances the customer experience.
For those watching their diet, some food brands provide 3D nutritional information. This helps people make healthy choices by showing the ingredients used in their desired dish. AR displays all the details of the dishes so clearly that customers don’t need to hesitate or ask a waiter, except when placing an order.
Aesthetic visual representation
With the rise of popular social media platforms like Facebook, Snapchat, and Instagram, people pay more attention to how dishes look in addition to how they taste and smell. What we see has a big impact on our appetite, and virtual food on these platforms is more interesting than the usual way of showing food through pictures and videos. Customers get to experience a 3D view of the dish before actually trying it, making the food more appealing.
Product checklist
Moreover, not only do customers get a cool experience with AR, but also the bosses of a food company. They can use Augmented Reality apps to scan barcodes and keep track of ingredients easily. It’s important for every company to know what ingredients they have to run things smoothly. They can add or remove items based on what customers want. Plus, they can come up with creative ideas to keep the business going and meet the standards of the growing food industry
Augmented Reality as a smart marketing campaign
Using Augmented Reality (AR) can be a great marketing tool for food brands. Online restaurant menus can use AR to offer takeout services. People, from the comfort of their homes, can view 3D images of the food they want and easily place an order with just a few taps. This feature becomes especially handy during the Covid-19 pandemic.
Food companies also provide mini-games to engage customers effectively. While scrolling through social media, people can play and interact with these mini-games offered by a food brand. For instance, Domino’s Pizza came up with a fun strategy called New Pizza Chef. Customers could choose their pizza toppings and make their own pizza, placing a specific order. This not only increased online sales but also made the brand more popular. It satisfied customers by enhancing their appetite and provided a gaming experience, creating a win-win situation.
Valuable asset for food brands
Using advanced technology like this gives a food brand an advantage over competitors. They can make their products more attractive by offering virtual versions and presenting their menus uniquely online with AR. This grabs the attention of many people, making the restaurant more popular and boosting its revenue.
Augmented Reality by XR-Studios
XR Studios created an Augmented Reality app that shows a list of restaurants and their menus in 3D, making it look like the food and drinks are right in front of you. You can pick from various restaurants to find what you want.
Customers can also use social media, like Snapchat and Instagram, to check out 3D models of the food they’re interested in. Since people use social media a lot, XR Studios is making sure to provide a memorable experience. Restaurants can offer filters for their food and drinks on Snapchat, accessible by scanning a Snapcode. It’s similar to Instagram’s effects, where a pleasing look helps boost a company’s sales.
In today’s world, where smartphones and the internet are essential, the use of virtual experiences is growing. Virtual food is a trendy thing that’s expected to stick around for a while. To enjoy these features, you just need to download the app from XR Studios. Your next satisfying food experience is just one app away.
