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2,3 It is, therefore, no surprise that the public is confused about vaping and that the level of misperceptions is increasing
Known for its premium tobacco blend and consistent quality, this variant is a popular choice among smokers seeking a balanced combination of rich tobacco character and long-lasting cooling satisfaction

AR packaging scans for virtual blending sessions

Snapchat had a big impact on me smoking, Chiaravalloti said

Young People and Daily Use ONS figures show that people aged 16 to 24 had the highest rate of daily or occasional vape use in 2024 at 13%, down from 15.8% the previous year

Our full guide to the October 2026 vaping duty covers the numbers by format